Merino Sheep In Natural Environment | Nature | Mountains | Sustainable Merino Wool |

Sustainability

The importance of natural fibers

Natural fibers like wool offer a sustainable alternative to synthetics, helping reduce microplastic pollution and the environmental impact of fast fashion.

Durable, repairable, and fully recyclable, our wool garments are designed to last—both in quality and in style.

Thanks to wool’s natural odor resistance and breathability, our clothing requires less frequent washing and can be cleaned at lower temperatures, conserving water and energy.

On the farm level, responsible land management practices support biodiversity and significantly enhance carbon sequestration, making our sourcing model far more regenerative than conventional farming.

Merino Wool Fiber | Hands Touching Wool | Natural Textile Fiber | Emotional Shot | Hand Detail |

Wool Supply Chain

At the heart of our brand is a commitment to sustainable wool sourcing, responsible production, and animal welfare. We work exclusively with Italian textile suppliers who meet the highest environmental and ethical standards. From non-mulesed Merino wool to certified recycled fibers, every material we use reflects our values of quality, traceability, and sustainability.

Our suppliers operate with full transparency, using 100% renewable energy, closed-loop manufacturing systems, and efficient water management to reduce environmental impact. All wool is sourced from farms that prioritize humane practices, eliminating the need for mulesing—a painful procedure once thought necessary to prevent flystrike in sheep.

Our products are crafted in Italy, combining traditional craftsmanship with innovative, eco-conscious techniques—ensuring that each piece supports a more sustainable, compassionate future in fashion.

Cotton Supply Chain

Our cotton textiles are carefully selected to combine natural performance, environmental responsibility, and technical durability. This particular cotton is 90% organically grown and GOTS certified, ensuring that every stage of cultivation and processing meets the highest ecological and social standards. It is finished with a PFC-free wax coating that provides water repellency without relying on harmful fluorinated compounds.

The cotton is dyed using low-impact, GOTS-compliant processes and rigorously tested to guarantee safety for both people and the planet. It is free from formaldehyde, azo dyes, and other restricted substances. Thanks to its tight weave and protective finish, this cotton retains excellent durability, colorfastness, and breathability, even under repeated wear and washing. The result is a consciously developed material that supports high-performance outerwear with low environmental impact.

Our Identity

Born in Biella, between the Alps and centuries of textile tradition, our brand weaves heritage into every thread. For generations, our family has crafted fabrics with care—today, we carry that legacy forward with a new purpose: to create sustainably, honoring both the earth and our roots.

Inspired by Celtic motifs and the mystical landscapes that shaped us, our designs intertwine tradition and innovation, telling stories that are timeless, responsible, and distinctly our own.

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