{"product_id":"deir-dtc02","title":"DEIR","description":"\u003cp\u003eThe \u003cstrong\u003eDEIR JACKET \u003c\/strong\u003eblends timeless elegance with everyday versatility.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft 500-rib pure cotton corduroy and lined with soft, pure cotton salia, for breathability and comfort. \u003c\/p\u003e\n\u003cp\u003eThe cotton fustagno shoulder patches and wrist trim define the strong character of this model.\u003c\/p\u003e\n\u003cp\u003eThe felt wool padding is produced using recycled and regenerated wool industry scraps, and it ensures warmth while embracing sustainable values.\u003c\/p\u003e\n\u003cp\u003eInspired by the overshirts of our mountaineers, this outdoor jacket combines  functionality with refined  tailoring, reimagined for modern wear: it stands as a genuine tribute to mountain craftsmanship and local heritage.\u003c\/p\u003e\n\u003cp\u003eThe practical snap buttons are covered with soft gum finishing, and a lovely edelweiss engraved metal button closes the collar. \u003c\/p\u003e\n\u003cp\u003eVersatile side vents with a metal zip to regulate their comfort and adjust for the use. \u003c\/p\u003e\n\u003cp\u003eThe side zippers offer a comfortable and adjustable fit around the waist.\u003c\/p\u003e\n\u003cp\u003eA finely embroidered patch on the left sleeve showcases the Valle Cervo crest as a proud nod to the harsh yet proud mountain region that inspires all our designs.\u003c\/p\u003e\n\u003cp\u003ePerfect for mid season outings, \u003cstrong\u003eDEIR\u003c\/strong\u003e is the perfect item to wear for a relaxing stroll outside or to bring along to guarantee comfort in your travels.\u003c\/p\u003e\n\u003cp\u003eLayer it over a t-shirt, shirt, or sweater—its versatility will surprise you day after day.\u003c\/p\u003e\n\u003cp\u003eInside, the jacket offers practical horizontal pockets plus a spacious patch pocket designed for everyday convenience, reflecting our brand’s commitment to functionality and craftsmanship.\u003c\/p\u003e\n\u003cp\u003eA piece that adapts to every occasion, the \u003cstrong\u003eDEIR\u003c\/strong\u003e jacket embodies artisan quality, blending comfort with timeless style, just like the Valle Cervo region that inspires it, perfectly balancing tradition and innovation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft 500-rib pure cotton corduroy fabric\u003c\/li\u003e\n\u003cli\u003ePremium cotton fustagno trim\u003c\/li\u003e\n\u003cli\u003eFully lined in cotton padded with Merino wool felt\u003c\/li\u003e\n\u003cli\u003eFunctional interior pockets\u003c\/li\u003e\n\u003cli\u003eAn iconic Valle Cervo embroidered patch symbolizing Alpine heritage\u003c\/li\u003e\n\u003cli\u003eVersatile style for men and women, suitable for all seasons\u003c\/li\u003e\n\u003cli\u003eCrafted with artisan attention to detail and practical design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cima 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